investing-statsSEC Form 4 insider transactions

W · Wayfair Inc.

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Retail-Catalog & Mail-Order Houses · Listed on NYSE

Open-market insider flow over 30d · 90d · 180d · 365d · filter in table · CSV · JSON

Open-market trades11
Distinct insiders3
Bought$0
Sold$14.83M
Net flow$-14.83M

Recent filings

How to read this

Filed
Date the Form 4 was filed with the SEC. Insiders must file within 2 business days of the trade.
Ticker
The issuer's stock symbol. Select it to open that company's insider-activity page.
Issuer
The company whose shares were traded.
Sector
The issuer's industry (SEC SIC classification). Select a value to filter to that sector.
Insider
The reporting person: an officer, director, or 10% owner. Select a name to see all of their trades.
Role
The insider's relationship to the company: director, officer, or 10% owner.
Code
SEC transaction code describing the kind of transaction. Full official definitions are under “Transaction codes” below. A dot marks an open-market trade (P/S), the highest-conviction signal.
Side
Direction of the trade, from the filing's Acquired (A) ▲ / Disposed of (D) ▼ field: a buy or a sell.
10b5-1
Trade made under a pre-arranged Rule 10b5-1 plan: scheduled in advance, not a discretionary decision (generally lower signal).
Shares
Number of shares in this transaction.
Price
Reported price per share. Blank for grants, gifts, and other trades with no stated price.
Value
Transaction value = shares × price. Left blank for grants, option exercises, gifts, and conversions, which have no cash price (see Own Δ for their impact).
Owned after
Form 4 column “Amount of Securities Beneficially Owned Following Reported Transaction(s)”: shares the insider held (directly or indirectly) immediately after this trade.
Own Δ
How much this trade changed the insider's own holding versus what they held just before it (not a share of the company). +45% grew it by 45%, 2.0× more than doubled it, −100% sold the entire stake, “new” built a position from nothing.
Co. Δ
Change in the insider's stake as a share of the whole company from this trade (transaction shares ÷ shares outstanding). The “(now …)” figure is their resulting total stake. Based on the latest reported shares outstanding; blank when unavailable.
D/I
Form 4 column “Ownership Form: Direct (D) or Indirect (I)”. Indirect holdings (for example, through a trust, fund, or family member) are detailed in the filing's “Nature of Indirect Beneficial Ownership.”
Lag
Days from the trade date to the filing date (Form 4 is due within 2 business days).

Transaction codes

Verbatim from the SEC's General Instructions for Forms 3, 4 and 5.

P
Open market or private purchase of non-derivative or derivative security
S
Open market or private sale of non-derivative or derivative security
A
Grant, award or other acquisition pursuant to Rule 16b-3(d)
D
Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)
F
Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3
M
Exercise or conversion of derivative security exempted pursuant to Rule 16b-3
G
Bona fide gift
C
Conversion of derivative security
X
Exercise of in-the-money or at-the-money derivative security
J
Other acquisition or disposition (describe transaction)
Recent Form 4 filings for W
FiledDate the Form 4 was filed with the SEC (due within 2 business days of the trade).InsiderRoleCodeSEC transaction code describing the kind of transaction. See “How to read this” above for the official SEC definition of each code. The dot marks an open-market trade (P/S).SideDirection of the trade: a buy (acquired ▲) or a sell (disposed ▼).SharesNumber of shares in this transaction.PriceReported price per share. Blank for trades with no stated price.ValueTransaction value = shares × price. Left blank for grants, option exercises, gifts, and conversions, which have no cash price (see Own Δ).Owned afterShares the insider held (directly or indirectly) immediately after this trade.Own ΔHow much this trade changed the insider's own holding versus what they held just before it (not a share of the company). +45% grew it by 45%, 2.0× more than doubled it, −100% sold the entire stake, “new” built a position from nothing.Co. ΔChange in the insider's stake as a share of the whole company from this trade (transaction shares ÷ shares outstanding). The “(now …)” figure is their resulting total stake in the company. Based on the latest reported shares outstanding; blank when unavailable.Link to SEC filing
2026-08-14Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-1550$105.43$5.8K360,137−<0.1%filing
2026-08-14Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-111,5240$104.68$1.21M360,192−3%filing
2026-08-14Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-125,1370$103.71$2.61M371,716−6%filing
2026-08-14Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-123,2590$102.87$2.39M396,853−6%filing
2026-08-14Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-19,0250$101.98$920.4K420,112−2%filing
2026-08-14Conine StevenDirectorS sell10b5-11750$105.42$18.4K360,073−<0.1%filing
2026-08-14Conine StevenDirectorS sell10b5-111,2480$104.69$1.18M360,248−3%filing
2026-08-14Conine StevenDirectorS sell10b5-123,6040$103.72$2.45M371,496−6%filing
2026-08-14Conine StevenDirectorS sell10b5-125,2490$102.89$2.60M395,100−6%filing
2026-08-14Conine StevenDirectorS sell10b5-18,7240$101.98$889.7K420,349−2%filing
2026-08-14King JeremyDirectorA buy2,422019,965+14%filing
2026-08-14JUNG ANDREADirectorA buy2,42207,154+51%filing
2026-07-06Tan FionaOfficer (Chief Technology Officer)M sell27,073 27,073 Class A Common Stock81,219filing
2026-07-06Tan FionaOfficer (Chief Technology Officer)M sell1,198 1,198 Class A Common Stock3,597filing
2026-07-06Tan FionaOfficer (Chief Technology Officer)F sell14,3570$95.14$1.37M25,280−36%filing
2026-07-06Tan FionaOfficer (Chief Technology Officer)M buy27,073039,6373.2×filing
2026-07-06Tan FionaOfficer (Chief Technology Officer)M buy1,198012,564+11%filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M sell22,428 22,428 Class A Common Stock67,286filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M sell428 428 Class A Common Stock1,284filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M sell218 218 Class A Common Stock657filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M sell392 392 Class A Common Stock392filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)F sell11,3470$95.14$1.08M171,190−6%filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M buy22,4280182,537+14%filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M buy4280160,109+0.3%filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M buy2180159,681+0.1%filing
2026-07-06Gulliver KateOfficer (CFO and Chief Admin Officer)M buy3920159,463+0.2%filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)M sell10b5-122,942 22,942 Class A Common Stock68,826filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)M sell10b5-1182 182 Class A Common Stock547filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)M sell10b5-1326 326 Class A Common Stock327filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)S sell10b5-15,9250$96.29$570.5K117,344−5%filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)F sell10b5-111,3390$95.14$1.08M123,269−8%filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)M buy10b5-122,9420134,608+21%filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)M buy10b5-11820111,666+0.2%filing
2026-07-06Blotner JonOfficer (Pres., Commercial & Operations)M buy10b5-13260111,484+0.3%filing
2026-05-04Tan FionaOfficer (Chief Technology Officer)A buy108,292 108,292 Class A Common Stock108,292filing
2026-05-04Gulliver KateOfficer (CFO and Chief Admin Officer)A buy89,714 89,714 Class A Common Stock89,714filing
2026-05-04Blotner JonOfficer (Pres., Commercial & Operations)A buy91,768 91,768 Class A Common Stock91,768filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-14000$79.47$31.8K429,137−<0.1%filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-15,1370$78.66$404.1K429,537−1%filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-16000$77.69$46.6K434,674−0.1%filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-17490$79.85$59.8K435,274−0.2%filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-13,7850$79.08$299.3K436,023−0.9%filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-139,4770$78.10$3.08M439,808−8%filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-153,1360$77.24$4.10M479,285−10%filing
2026-04-27Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-116,7160$76.37$1.28M532,421−3%filing
2026-04-27Conine StevenDirectorS sell10b5-17000$79.26$55.5K429,073−0.2%filing
2026-04-27Conine StevenDirectorS sell10b5-15,8390$78.57$458.8K429,773−1%filing
2026-04-27Conine StevenDirectorS sell10b5-16000$77.54$46.5K435,612−0.1%filing
2026-04-27Conine StevenDirectorS sell10b5-17510$79.85$60.0K436,212−0.2%filing
2026-04-27Conine StevenDirectorS sell10b5-14,2400$79.06$335.2K436,963−1.0%filing
2026-04-27Conine StevenDirectorS sell10b5-138,5100$78.11$3.01M441,203−8%filing
2026-04-27Conine StevenDirectorS sell10b5-152,6390$77.25$4.07M479,713−10%filing
2026-04-27Conine StevenDirectorS sell10b5-116,7210$76.37$1.28M532,352−3%filing
2026-04-21Shah NirajDirector, Officer (Chief Executive Officer)C sell500,000 500,000 Class A Common Stock8,634,496filing
2026-04-21Shah NirajDirector, Officer (Chief Executive Officer)C buy500,0000549,13711×filing
2026-04-21Conine StevenDirectorC sell500,000 500,000 Class A Common Stock8,633,304filing
2026-04-21Conine StevenDirectorC buy500,0000549,07311×filing
2026-04-03Tan FionaOfficer (Chief Technology Officer)M sell21,457 21,457 Class A Common Stock0filing
2026-04-03Tan FionaOfficer (Chief Technology Officer)M sell1,636 1,636 Class A Common Stock4,795filing
2026-04-03Tan FionaOfficer (Chief Technology Officer)F sell11,7270$75.25$882.5K11,366−51%filing
2026-04-03Tan FionaOfficer (Chief Technology Officer)M buy21,457023,09314×filing
2026-04-03Tan FionaOfficer (Chief Technology Officer)M buy1,63601,636newfiling
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M sell17,848 17,848 Class A Common Stock0filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M sell584 584 Class A Common Stock1,712filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M sell217 217 Class A Common Stock875filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M sell392 392 Class A Common Stock784filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)F sell9,2080$75.25$692.9K159,071−5%filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M buy17,8480168,279+12%filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M buy5840150,431+0.4%filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M buy2170149,847+0.1%filing
2026-04-03Gulliver KateOfficer (CFO and Chief Admin Officer)M buy3920149,630+0.3%filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)M sell10b5-118,549 18,549 Class A Common Stock0filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)M sell10b5-1181 181 Class A Common Stock729filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)M sell10b5-1327 327 Class A Common Stock653filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)S sell10b5-14,7900$72.19$345.8K111,158−4%filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)F sell10b5-19,2160$75.25$693.5K115,948−7%filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)M buy10b5-118,5490125,164+17%filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)M buy10b5-11810106,615+0.2%filing
2026-04-03Blotner JonOfficer (Pres., Commercial & Operations)M buy10b5-13270106,434+0.3%filing
2026-03-26Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-15,0680$79.38$402.3K49,137−9%filing
2026-03-26Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-12,5310$78.54$198.8K54,205−4%filing
2026-03-26Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-13,0120$77.64$233.9K56,736−5%filing
2026-03-26Conine StevenDirectorS sell10b5-15,0780$79.34$402.9K49,073−9%filing
2026-03-26Conine StevenDirectorS sell10b5-12,4160$78.48$189.6K54,151−4%filing
2026-03-26Conine StevenDirectorS sell10b5-12,9000$77.62$225.1K56,567−5%filing
2026-03-25Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-11,5710$77.18$121.2K59,748−3%filing
2026-03-25Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-123,5390$78.44$1.85M61,319−28%filing
2026-03-25Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-132,0870$77.43$2.48M84,858−27%filing
2026-03-25Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-150,1980$76.53$3.84M116,945−30%filing
2026-03-25Shah NirajDirector, Officer (Chief Executive Officer)S sell10b5-11,9940$75.45$150.4K167,143−1%filing
2026-03-25Conine StevenDirectorS sell10b5-11,6870$77.14$130.1K59,467−3%filing
2026-03-25Conine StevenDirectorS sell10b5-123,9640$78.43$1.88M61,154−28%filing
2026-03-25Conine StevenDirectorS sell10b5-132,0450$77.42$2.48M85,118−27%filing
2026-03-25Conine StevenDirectorS sell10b5-149,7480$76.53$3.81M117,163−30%filing
2026-03-25Conine StevenDirectorS sell10b5-12,1620$75.48$163.2K166,911−1%filing

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