W · Wayfair Inc.
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Open-market insider flow over 30d · 90d · 180d · 365d · filter in table · CSV · JSON
Open-market trades11
Distinct insiders3
Bought$0
Sold$14.83M
Net flow$-14.83M
Recent filings
How to read this
- Filed
- Date the Form 4 was filed with the SEC. Insiders must file within 2 business days of the trade.
- Ticker
- The issuer's stock symbol. Select it to open that company's insider-activity page.
- Issuer
- The company whose shares were traded.
- Sector
- The issuer's industry (SEC SIC classification). Select a value to filter to that sector.
- Insider
- The reporting person: an officer, director, or 10% owner. Select a name to see all of their trades.
- Role
- The insider's relationship to the company: director, officer, or 10% owner.
- Code
- SEC transaction code describing the kind of transaction. Full official definitions are under “Transaction codes” below. A dot marks an open-market trade (P/S), the highest-conviction signal.
- Side
- Direction of the trade, from the filing's Acquired (A) ▲ / Disposed of (D) ▼ field: a buy or a sell.
- 10b5-1
- Trade made under a pre-arranged Rule 10b5-1 plan: scheduled in advance, not a discretionary decision (generally lower signal).
- Shares
- Number of shares in this transaction.
- Price
- Reported price per share. Blank for grants, gifts, and other trades with no stated price.
- Value
- Transaction value = shares × price. Left blank for grants, option exercises, gifts, and conversions, which have no cash price (see Own Δ for their impact).
- Owned after
- Form 4 column “Amount of Securities Beneficially Owned Following Reported Transaction(s)”: shares the insider held (directly or indirectly) immediately after this trade.
- Own Δ
- How much this trade changed the insider's own holding versus what they held just before it (not a share of the company). +45% grew it by 45%, 2.0× more than doubled it, −100% sold the entire stake, “new” built a position from nothing.
- Co. Δ
- Change in the insider's stake as a share of the whole company from this trade (transaction shares ÷ shares outstanding). The “(now …)” figure is their resulting total stake. Based on the latest reported shares outstanding; blank when unavailable.
- D/I
- Form 4 column “Ownership Form: Direct (D) or Indirect (I)”. Indirect holdings (for example, through a trust, fund, or family member) are detailed in the filing's “Nature of Indirect Beneficial Ownership.”
- Lag
- Days from the trade date to the filing date (Form 4 is due within 2 business days).
Transaction codes
Verbatim from the SEC's General Instructions for Forms 3, 4 and 5.
- P
- Open market or private purchase of non-derivative or derivative security
- S
- Open market or private sale of non-derivative or derivative security
- A
- Grant, award or other acquisition pursuant to Rule 16b-3(d)
- D
- Disposition to the issuer of issuer equity securities pursuant to Rule 16b-3(e)
- F
- Payment of exercise price or tax liability by delivering or withholding securities incident to the receipt, exercise or vesting of a security issued in accordance with Rule 16b-3
- M
- Exercise or conversion of derivative security exempted pursuant to Rule 16b-3
- G
- Bona fide gift
- C
- Conversion of derivative security
- X
- Exercise of in-the-money or at-the-money derivative security
- J
- Other acquisition or disposition (describe transaction)
| Filed ↓Date the Form 4 was filed with the SEC (due within 2 business days of the trade). | Insider | Role | CodeSEC transaction code describing the kind of transaction. See “How to read this” above for the official SEC definition of each code. The dot marks an open-market trade (P/S). | SideDirection of the trade: a buy (acquired ▲) or a sell (disposed ▼). | Shares | PriceReported price per share. Blank for trades with no stated price. | ValueTransaction value = shares × price. Left blank for grants, option exercises, gifts, and conversions, which have no cash price (see Own Δ). | Owned afterShares the insider held (directly or indirectly) immediately after this trade. | Own ΔHow much this trade changed the insider's own holding versus what they held just before it (not a share of the company). +45% grew it by 45%, 2.0× more than doubled it, −100% sold the entire stake, “new” built a position from nothing. | Co. ΔChange in the insider's stake as a share of the whole company from this trade (transaction shares ÷ shares outstanding). The “(now …)” figure is their resulting total stake in the company. Based on the latest reported shares outstanding; blank when unavailable. | Link to SEC filing |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-08-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 550 | $105.43 | $5.8K | 360,137 | −<0.1% | — | filing |
| 2026-08-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 11,5240 | $104.68 | $1.21M | 360,192 | −3% | — | filing |
| 2026-08-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 25,1370 | $103.71 | $2.61M | 371,716 | −6% | — | filing |
| 2026-08-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 23,2590 | $102.87 | $2.39M | 396,853 | −6% | — | filing |
| 2026-08-14 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 9,0250 | $101.98 | $920.4K | 420,112 | −2% | — | filing |
| 2026-08-14 | Conine Steven | Director | S | ▼ sell10b5-1 | 1750 | $105.42 | $18.4K | 360,073 | −<0.1% | — | filing |
| 2026-08-14 | Conine Steven | Director | S | ▼ sell10b5-1 | 11,2480 | $104.69 | $1.18M | 360,248 | −3% | — | filing |
| 2026-08-14 | Conine Steven | Director | S | ▼ sell10b5-1 | 23,6040 | $103.72 | $2.45M | 371,496 | −6% | — | filing |
| 2026-08-14 | Conine Steven | Director | S | ▼ sell10b5-1 | 25,2490 | $102.89 | $2.60M | 395,100 | −6% | — | filing |
| 2026-08-14 | Conine Steven | Director | S | ▼ sell10b5-1 | 8,7240 | $101.98 | $889.7K | 420,349 | −2% | — | filing |
| 2026-08-14 | King Jeremy | Director | A | ▲ buy | 2,4220 | — | — | 19,965 | +14% | — | filing |
| 2026-08-14 | JUNG ANDREA | Director | A | ▲ buy | 2,4220 | — | — | 7,154 | +51% | — | filing |
| 2026-07-06 | Tan Fiona | Officer (Chief Technology Officer) | M | ▼ sell | 27,073→ 27,073 Class A Common Stock | — | — | 81,219 | — | — | filing |
| 2026-07-06 | Tan Fiona | Officer (Chief Technology Officer) | M | ▼ sell | 1,198→ 1,198 Class A Common Stock | — | — | 3,597 | — | — | filing |
| 2026-07-06 | Tan Fiona | Officer (Chief Technology Officer) | F | ▼ sell | 14,3570 | $95.14 | $1.37M | 25,280 | −36% | — | filing |
| 2026-07-06 | Tan Fiona | Officer (Chief Technology Officer) | M | ▲ buy | 27,0730 | — | — | 39,637 | 3.2× | — | filing |
| 2026-07-06 | Tan Fiona | Officer (Chief Technology Officer) | M | ▲ buy | 1,1980 | — | — | 12,564 | +11% | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 22,428→ 22,428 Class A Common Stock | — | — | 67,286 | — | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 428→ 428 Class A Common Stock | — | — | 1,284 | — | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 218→ 218 Class A Common Stock | — | — | 657 | — | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 392→ 392 Class A Common Stock | — | — | 392 | — | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | F | ▼ sell | 11,3470 | $95.14 | $1.08M | 171,190 | −6% | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 22,4280 | — | — | 182,537 | +14% | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 4280 | — | — | 160,109 | +0.3% | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 2180 | — | — | 159,681 | +0.1% | — | filing |
| 2026-07-06 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 3920 | — | — | 159,463 | +0.2% | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▼ sell10b5-1 | 22,942→ 22,942 Class A Common Stock | — | — | 68,826 | — | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▼ sell10b5-1 | 182→ 182 Class A Common Stock | — | — | 547 | — | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▼ sell10b5-1 | 326→ 326 Class A Common Stock | — | — | 327 | — | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | S | ▼ sell10b5-1 | 5,9250 | $96.29 | $570.5K | 117,344 | −5% | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | F | ▼ sell10b5-1 | 11,3390 | $95.14 | $1.08M | 123,269 | −8% | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▲ buy10b5-1 | 22,9420 | — | — | 134,608 | +21% | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▲ buy10b5-1 | 1820 | — | — | 111,666 | +0.2% | — | filing |
| 2026-07-06 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▲ buy10b5-1 | 3260 | — | — | 111,484 | +0.3% | — | filing |
| 2026-05-04 | Tan Fiona | Officer (Chief Technology Officer) | A | ▲ buy | 108,292→ 108,292 Class A Common Stock | — | — | 108,292 | — | — | filing |
| 2026-05-04 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | A | ▲ buy | 89,714→ 89,714 Class A Common Stock | — | — | 89,714 | — | — | filing |
| 2026-05-04 | Blotner Jon | Officer (Pres., Commercial & Operations) | A | ▲ buy | 91,768→ 91,768 Class A Common Stock | — | — | 91,768 | — | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 4000 | $79.47 | $31.8K | 429,137 | −<0.1% | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 5,1370 | $78.66 | $404.1K | 429,537 | −1% | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 6000 | $77.69 | $46.6K | 434,674 | −0.1% | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 7490 | $79.85 | $59.8K | 435,274 | −0.2% | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 3,7850 | $79.08 | $299.3K | 436,023 | −0.9% | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 39,4770 | $78.10 | $3.08M | 439,808 | −8% | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 53,1360 | $77.24 | $4.10M | 479,285 | −10% | — | filing |
| 2026-04-27 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 16,7160 | $76.37 | $1.28M | 532,421 | −3% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 7000 | $79.26 | $55.5K | 429,073 | −0.2% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 5,8390 | $78.57 | $458.8K | 429,773 | −1% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 6000 | $77.54 | $46.5K | 435,612 | −0.1% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 7510 | $79.85 | $60.0K | 436,212 | −0.2% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 4,2400 | $79.06 | $335.2K | 436,963 | −1.0% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 38,5100 | $78.11 | $3.01M | 441,203 | −8% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 52,6390 | $77.25 | $4.07M | 479,713 | −10% | — | filing |
| 2026-04-27 | Conine Steven | Director | S | ▼ sell10b5-1 | 16,7210 | $76.37 | $1.28M | 532,352 | −3% | — | filing |
| 2026-04-21 | Shah Niraj | Director, Officer (Chief Executive Officer) | C | ▼ sell | 500,000→ 500,000 Class A Common Stock | — | — | 8,634,496 | — | — | filing |
| 2026-04-21 | Shah Niraj | Director, Officer (Chief Executive Officer) | C | ▲ buy | 500,0000 | — | — | 549,137 | 11× | — | filing |
| 2026-04-21 | Conine Steven | Director | C | ▼ sell | 500,000→ 500,000 Class A Common Stock | — | — | 8,633,304 | — | — | filing |
| 2026-04-21 | Conine Steven | Director | C | ▲ buy | 500,0000 | — | — | 549,073 | 11× | — | filing |
| 2026-04-03 | Tan Fiona | Officer (Chief Technology Officer) | M | ▼ sell | 21,457→ 21,457 Class A Common Stock | — | — | 0 | — | — | filing |
| 2026-04-03 | Tan Fiona | Officer (Chief Technology Officer) | M | ▼ sell | 1,636→ 1,636 Class A Common Stock | — | — | 4,795 | — | — | filing |
| 2026-04-03 | Tan Fiona | Officer (Chief Technology Officer) | F | ▼ sell | 11,7270 | $75.25 | $882.5K | 11,366 | −51% | — | filing |
| 2026-04-03 | Tan Fiona | Officer (Chief Technology Officer) | M | ▲ buy | 21,4570 | — | — | 23,093 | 14× | — | filing |
| 2026-04-03 | Tan Fiona | Officer (Chief Technology Officer) | M | ▲ buy | 1,6360 | — | — | 1,636 | new | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 17,848→ 17,848 Class A Common Stock | — | — | 0 | — | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 584→ 584 Class A Common Stock | — | — | 1,712 | — | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 217→ 217 Class A Common Stock | — | — | 875 | — | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▼ sell | 392→ 392 Class A Common Stock | — | — | 784 | — | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | F | ▼ sell | 9,2080 | $75.25 | $692.9K | 159,071 | −5% | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 17,8480 | — | — | 168,279 | +12% | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 5840 | — | — | 150,431 | +0.4% | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 2170 | — | — | 149,847 | +0.1% | — | filing |
| 2026-04-03 | Gulliver Kate | Officer (CFO and Chief Admin Officer) | M | ▲ buy | 3920 | — | — | 149,630 | +0.3% | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▼ sell10b5-1 | 18,549→ 18,549 Class A Common Stock | — | — | 0 | — | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▼ sell10b5-1 | 181→ 181 Class A Common Stock | — | — | 729 | — | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▼ sell10b5-1 | 327→ 327 Class A Common Stock | — | — | 653 | — | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | S | ▼ sell10b5-1 | 4,7900 | $72.19 | $345.8K | 111,158 | −4% | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | F | ▼ sell10b5-1 | 9,2160 | $75.25 | $693.5K | 115,948 | −7% | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▲ buy10b5-1 | 18,5490 | — | — | 125,164 | +17% | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▲ buy10b5-1 | 1810 | — | — | 106,615 | +0.2% | — | filing |
| 2026-04-03 | Blotner Jon | Officer (Pres., Commercial & Operations) | M | ▲ buy10b5-1 | 3270 | — | — | 106,434 | +0.3% | — | filing |
| 2026-03-26 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 5,0680 | $79.38 | $402.3K | 49,137 | −9% | — | filing |
| 2026-03-26 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 2,5310 | $78.54 | $198.8K | 54,205 | −4% | — | filing |
| 2026-03-26 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 3,0120 | $77.64 | $233.9K | 56,736 | −5% | — | filing |
| 2026-03-26 | Conine Steven | Director | S | ▼ sell10b5-1 | 5,0780 | $79.34 | $402.9K | 49,073 | −9% | — | filing |
| 2026-03-26 | Conine Steven | Director | S | ▼ sell10b5-1 | 2,4160 | $78.48 | $189.6K | 54,151 | −4% | — | filing |
| 2026-03-26 | Conine Steven | Director | S | ▼ sell10b5-1 | 2,9000 | $77.62 | $225.1K | 56,567 | −5% | — | filing |
| 2026-03-25 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 1,5710 | $77.18 | $121.2K | 59,748 | −3% | — | filing |
| 2026-03-25 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 23,5390 | $78.44 | $1.85M | 61,319 | −28% | — | filing |
| 2026-03-25 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 32,0870 | $77.43 | $2.48M | 84,858 | −27% | — | filing |
| 2026-03-25 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 50,1980 | $76.53 | $3.84M | 116,945 | −30% | — | filing |
| 2026-03-25 | Shah Niraj | Director, Officer (Chief Executive Officer) | S | ▼ sell10b5-1 | 1,9940 | $75.45 | $150.4K | 167,143 | −1% | — | filing |
| 2026-03-25 | Conine Steven | Director | S | ▼ sell10b5-1 | 1,6870 | $77.14 | $130.1K | 59,467 | −3% | — | filing |
| 2026-03-25 | Conine Steven | Director | S | ▼ sell10b5-1 | 23,9640 | $78.43 | $1.88M | 61,154 | −28% | — | filing |
| 2026-03-25 | Conine Steven | Director | S | ▼ sell10b5-1 | 32,0450 | $77.42 | $2.48M | 85,118 | −27% | — | filing |
| 2026-03-25 | Conine Steven | Director | S | ▼ sell10b5-1 | 49,7480 | $76.53 | $3.81M | 117,163 | −30% | — | filing |
| 2026-03-25 | Conine Steven | Director | S | ▼ sell10b5-1 | 2,1620 | $75.48 | $163.2K | 166,911 | −1% | — | filing |
Up to 200 most recent filings · select a heading to sort, or open “How to read this” above for definitions · this company on SEC EDGAR.